The Green Channel
Media Ecology
Noam Chomsky
Ralph Nader
de Toqueville
Independent Media
Boycott Media
Campaign to get Sports & Entertainment & nothing-new fires and crashes and assaults Off the News
Internet Media
Letters to TV News Editors
How Freedom of Information Works - the possibilities, limitations and procedure
Marshall McLuhan
You are the Media
How to get people to stop watching Brainwashing News

The Green Channel & WETV

The Green Channel is an initiative of WETV International, a global television service that was started in response to the growing need for all of us to have a voice in the Global Village. The name "WETV" comes from the understanding that we are all part of the environment, not separate from it. In other words, "We Are The Environment".

Contact your cable network or satelite service for information on how to get The Green Channel.


Preview Video:

( Quicktime format - 17.4 mb)



Pauline Chan in LifeLines, the medical news segment, showed and narrated a 2-minute 'news' commercial on fashion. - August 18, 2003

Dave Devall jokes "With the extra heat we'll really need to conserve energy.  What better way to do that than this [golf]"

Pat Foran on Consumer Alert shows a 1-minute promotional video by a jeep company about a jeep-through-the-wilderness event.

What is Media Ecology?
(Neil Postman)

Media ecology looks into the matter of how media of communication affect human perception, understanding, feeling, and value; and how our interaction with media facilitates or impedes our chances of survival.

The word ecology implies the study of environments: their structure, content, and impact on people.

An environment is, after all, a complex message system which imposes on human beings certain ways of thinking, feeling, and behaving.

bulletIt structures what we can see and say and, therefore, do.
bulletIt assigns roles to us and insists on our playing them.
bulletIt specifies what we are permitted to do and what we are not. 

Sometimes, as in the case of a courtroom, or classroom, or business office, the specifications are explicit and formal.

In the case of media environments (e.g., books, radio, film, television, etc.), the specifications are more often implicit and informal, half concealed by our assumption that what we are dealing with is not an environment but merely a machine.

Media ecology tries to make these specifications explicit.

It tries to find out what roles media force us to play, how media structure what we notice, why media make us feel and act as we do.

Media ecology is the study of media as environments.

—Neil Postman, “The Reformed English Curriculum.” in A.C. Eurich, ed., High School 1980: The Shape of the Future in American Secondary Education (1970).